Woman Talking to Practitioner Holding Tablet

How Metagenics is Connecting Consumers with Healthcare Practitioners

Learn about the key initiatives that Metagenics have undertaken to drive consumers to become patients of natural healthcare practitioners.

74% of Australians are engaged with Natural Medicines but only 4% consult a qualified Natural Health Practitioner^

We know the transformative health benefits that come with visiting a Natural Healthcare Practitioner, treating long standing illness, prevention of disease and making a tremendous impact to lifelong health. We also know that patients who seek advice from a healthcare practitioner not only have better health outcomes but are more likely to commit to their lifelong health journey, remaining engaged for longer.

Along with the efforts we have undertaken to elevate the profile of Natural Healthcare Practitioners and highlight their role in mainstream health, which you can read about here, we are focussed on educating consumers of the role that Natural Healthcare Practitioners play in their health, helping foster connections between practitioners and patients.

Here is the latest update on some key initiatives we have undertaken to support our mission. Please check back for regular updates on this topic.

Update 1 October 2024:

Educating Consumers on the Benefits of Visiting a Healthcare Practitioner

As Practitioners, you know the broad range of benefits that patients experience from your services and we too, believe everyone would benefit from seeing a Natural Healthcare Practitioner. To encourage this, we are creating content and investing in digital marketing campaigns to promote the benefits of booking an initial consultation and continuing a relationship to get the most of their health journey.

The messaging is centred around the health outcomes that result from a holistic approach that natural healthcare practitioners bring to your wellness, in focusing on the root causes of illness, not just symptom management.

Series of 6 Images With Text About the Benefits of Naturopathy
Social media images to educate consumers

In pursuit of connecting more consumers with Healthcare Practitioners, our campaigns also feature a series of blogs that outlines the benefits of seeing a professional healthcare providers and how they can optimise their health in doing so. Below are a couple of examples of these blogs, should you wish to read them.

Our in-house Naturopaths feature in promoted videos that aim to educate people on what a Healthcare Practitioner does, provide snippets of educational content and raise the profile of the profession. These will also be posted to our own social media channels over the coming weeks and months.

Encouraging Consumers to Become Patients

In addition to the educational content, we are encouraging prospective patients to connect with a Healthcare Practitioner by driving them to our new and improved ‘Find a Practitioner’ tool across our various communication channels.

3 Images Encouraging Consumers To Find A Practitioner
Social media images to encourage consumers to consult a healthcare practitioner

When a customer discovers Metagenics and visits our website for the first time, our homepage banners and welcome email communication will educate on the benefits of seeing a Healthcare Practitioner. Again, these communications will encourage them to book a consultation via our Practitioner Connect tool. We also remind customers in our ongoing communications to consult with a Healthcare Practitioner for personalised advice, health support and ongoing product recommendations.

Personalised Healthcare. Find A Practitioner Website Banner
A website banner encouraging consumers to connect with a healthcare practitioner

What is the “Practitioner Connect” tool?

This new and improved ‘Find a Practitioner’ Tool allows consumers to easily locate a Healthcare Practitioner in their area so they can optimise their journey to wellness. For our valued Practitioners, this tool offers;

  • Advanced Filtering: Our sophisticated filters will help potential patients find you easily, so they can select the best match for their specific needs.
  • Categorisation: Stand out by categorising your qualifications, making it easier for patients to identify your expertise.
  • Direct Links to Your Business: We can link to your online booking system and website where relevant to help prospective patients connect more easily.

We are also working on a range of new features that we aim to deploy in the coming months including priority listings, easy location management (multiple clinics), visibility of online-only practitioners and categorisation by area of expertise.

If you would like to be featured in our Find A Practitioner tool, please connect with your Territory Manager or contact our friendly Customer Service team.*

*Note: To be featured on our ‘Find a Practitioner’ tool, terms and conditions apply, including minimum annual spends directly through Metagenics or our certified distributors.

We all know that the best health outcomes are achieved with individualised and personalised advice from qualified health care professionals, so we are excited to help people connect with you.

Practitioner Connection, Consumer Focus & Seamless Access

We aim to improve health outcomes and long-term engagement for more patients, by connecting consumers with Healthcare Practitioners and raising awareness of our scientifically designed formulas.

We are committed to investing significantly in these key initiatives because we believe that the expert guidance of qualified natural healthcare professionals can positively impact more lives.

References

^Thrive Practitioner Research 2024

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